If you sell products online, start with Shopify. If content and bookings lead, WordPress is often the better fit.
Shopify handles catalogue, checkout, payments and inventory out of the box, and its app ecosystem covers most needs. It is the fastest route to a store that converts.
WordPress shines for hotels, restaurants and service businesses where pages, articles and booking forms matter more than a cart. It gives you full control over structure and content.
Whichever you pick, speed, clean structure and tracking decide results more than the platform name.