Aquarium
A fish and seafood restaurant. Social content direction and local Meta Ads that fill tables and make the catch of the day impossible to scroll past.
Aquarium serves some of the freshest seafood in town, but online it looked like any other restaurant. We built an appetite-first content style, ran local campaigns around the quiet nights, and made the catch of the day the star.
Seafood worth stopping the scroll for
Content that makes people hungry
We shaped a content style built around the food: close, warm shots of the catch, the kitchen and the plates, with copy that sounds like a friendly local, not a flyer.
A simple weekly rhythm keeps the feed fresh: the catch of the day, the kitchen, the room and the offer.
Built to do more than look good
Local Meta Ads target people close to the restaurant at the hours they decide where to eat, with offers tied to the slower nights of the week.
Everything is tracked, so the budget moves toward the posts and offers that actually bring people through the door.
“The photos finally look as good as the food, and we feel it on the busy nights.”
Owner: Aquarium
