HGC
How Gear Club (HGC): a full brand identity for a gear and apparel club, from logo and colour system to the templates the team uses every day.
How Gear Club had a strong community but a look that did not match its energy. The brief was a brand that felt bold and unmistakable, worked as well on a label as on a feed, and gave the team a system they could run themselves.
A brand with the energy of the club
One look, from label to feed
We started from what the club stands for and who it is for, then built an identity around a confident wordmark, a tight colour system and type that holds up at any size.
The result works on product, packaging, social and print, so every touchpoint feels like the same brand.
Built to do more than look good
Beyond the logo, HGC left with a practical kit: colour and type rules, social templates, label layouts and a short guide the team can follow without a designer in the room.
The brand is built to grow, with room for new products and campaigns without losing its character.
“The brand finally looks like how the club actually feels. Everything we make now fits together.”
Founder: HGC
